About
EXPERTLY GUIDING THE NEXT GENERATION OF COMMUNICATION SOLUTIONS
Commfluence is a product and solutions marketing consultancy, led by Heather Hancock. Heather brings more than 15+ years of experience in the business communications industry. She has served at leading companies including Cisco, Vonage, Avaya, Samsung and Intelepeer.ai.
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Our expertise is hyper specialized in CX, agentic AI, voice automation, contact center and unified communications. We help companies in the communications space influence the future with clear strategy, compelling messaging, and scalable go-to-market execution.
Our Services
Expert GTM Strategy, Sales Enablement, Content and Campaigns for the AI Era.
Go-to-market Strategy
Market research,competitive analysis & audience segmentation.
Positioning & messaging frameworks
Launch planning and execution
Buyer personas & journey mapping
Sales Enablement
Sales decks, battlecards, and playbooks
Product training materials
Objection handling and competitive messaging
Internal product launch support
Content & Campaigns
Product launch content and assets
Solution briefs, use cases, and FAQs
Campaign messaging for digital, email, and ABM
Customer stories and thought leadership
Work Highlights
AI-Powered GTM Success for Enterprise CX
Directed go-to-market strategy for an AI-powered contact center automation platform, driving an 18% increase in enterprise wins and over $20M in annual revenue. Developed CX-focused messaging and enablement assets that improved sales adoption by 35%.
High-Impact Product Marketing for Global Leaders
​Led positioning, differentiation, and launch strategies for CX, UCaaS, and CCaaS portfolios at companies including Cisco, Avaya, and Vonage. Delivered competitive analysis, verticalized messaging, and sales tools that accelerated adoption across enterprise and channel partner ecosystems.
Strategic Marketing Leadership Across Verticals
Built value-led narratives and content for enterprise buyers in financial services, retail, healthcare, and technology. Produced whitepapers, case studies, and sales enablement materials that increased web traffic by 20% and drove measurable revenue growth.
Our Experience
John Proctor
Client Executive, Pellera Technologies; former VP, Enterprise, BroadSoft; former Director, Cisco Collaboration Sales
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"Heather is an incredible talent, dedicated and tenacious. Heather joined BroadSoft to develop and lead the marketing strategy to support our launch into the enterprise market and was instrumental to our success."
James Rogers
CEO, 3E Marketing;
former CMO, iCore Networks
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"Heather is a driver who goes beyond expectations and is results oriented. Specifically, her skills at product marketing and sales enablement are very strong. She works with integrity and a do what ever it takes attitude. "
Rich Scott
Chief Revenue Officer, Critical Start;
former VP of National Sales, Vonage
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"Heather was key player in redefining and aligning our sales collaboration with marketing, building joint KPIs and maximizing our results together at Vonage. She quickly became a trusted partner to my sales leadership team ."